Everyone craves attention in some way. As a coach, it is imperative that yours is a
unique experience for your client so that they can see you as different and you
can do something for them myself or other coaches has not or cannot do. Each interaction with you must always be
something to talk about. No one is
better than my pastor at doing this. While
he is not a coach, he has mastered the art of making each experience unique and
something to share excitedly. I can’t
count the number of times he has said “that is the first time so and so has
happened” or “this has never happened before” or the like. Perhaps he is taking that concept from the
annals of professional sports. I once
heard a commentator say “He is the first wide receiver to catch a touchdown
pass against a team he formerly played for in the 4th quarter to win
a football game!” So this receiver has
bragging rights in case that ever happens again. Nowhere in life is it acceptable to be
ordinary.
No one is you and that in itself is noteworthy but there are
millions of coaches. We are talking here about how you can become an extraordinary coach. What is it that
would make a person hire you? Coaching as
an industry is unique in its newness as an industry and to enroll clients is an
uphill battle at best. The rewards are
worth it at this juncture because it is well known that an industry is most
profitable at its inception. Think for a
moment how lucrative the car business was twenty years ago. Notice now that one can get a cell phone free
of charge in some instances. The mortgage
business was a book for so long, that it had to become less profitable to avoid
a total explosion. Selling computers
created lots of income for people who did that for a living. The most popular item in my opinion is the
big screen television which cost much, much more when it was first
released. Were you to buy one today, I am
sure it would be only a fraction of what I paid for mine ten years ago. So be excited that you are part of an
industry where exceptional income awaits you if you can bring uniqueness along
with your exceptional talent to the table.
Exceptional talent is not always a given either but you can
develop it and you may have already. Chances
are if you are reading this blog you already know you have talent so let’s
focus on creating memorable experiences for all who come in contact with you
after they have sold themselves on the value of coaching. Why should they hire you? The reason is that you are you and you are a “you”
like no one else. That is a great thing
to start because all the other jobs are taken by someone else. Keep in mind that you will not be a fit for
everyone and a fit ought not be forced. Something
that can make you different is to be a person who is thinking about your client
and no about your pocketbook or ego. In your
interactions with your clients, make sure they are your prime concern. Read lots of books and become well-read so
that you excel as a conversationalist. You
will need lots of emotions to consistently bring uniqueness to the table and
fight the urge to bring it just for uniqueness’s sake. This means alone time thinking about your
client with no distractions. Where do
they eat? What sport do they like? What keeps them awake at night? How can they look good in their own and their
family’s eyes?
Like you, your client is inundated with how they can look
good and be right. Unlike your client,
you want someone other than yourself to look good and be right and that is your
client. Resolve the be that unique coach
that has unique and memorable interactions each and every time you interact with
your client and you will reap the huge benefits associated with being an extraordinary coach.
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